Program Marketing


Learn and apply marketing tactics, content, and personal branding to develop an actionable marketing plan and campaign to promote your programs.

Working with The Public Square Academy, you will develop a collaborative marketing plan for your educational programs.

Learn and apply marketing tactics, like content and personal branding to develop an actionable marketing plan and campaign calendar to promote your programs. We help you become a thought leader and influencer in your field, building your reputation and program subscribers.

Learning Objectives

  • Learn marketing as it relates to educational markets.
  • Develop your marketing plan through content and influencer marketing strategies.
  • Conduct a market, competitive, and pricing analysis.
  • Determine how to position your program, and develop the messaging and content to attract participants.
  • Use a content calendar to help develop a consistent brand voice
  • Define a value proposition that differentiates your program
  • Execute your marketing campaign in collaboration with the Public Square Academy.

Target Audience

Program Designers and Mentors who will be promoting their programs to the market in collaboration with PSA. Prerequisite: Program Design and/or Program Mentoring. Participation in the Academy’s IAC community is required for designers to host their programs on the PSA platform.


Program Marketing is a 4-Week course stepping you through the marketing planning process culminating in the execution of your marketing plan. This program can be completed individually at your own pace, or in a group with weekly video meetings to be scheduled upon registration. This program may be taken concurrently with Program Design.

Register now for the next cohort. You will get a login to the course in Canvas and we will contact you and build a schedule around your needs.

Mentor: Jennifer Stringer, M.A.

Designers: Michael Freedman, M.A. and Jennifer Stringer, M.A.